Business Plan: Building Brand Identity, by Jess C Scott


business planDescription:

* By popular demand! — from emails/readers asking about the longer version of Jess’s blog post, “Indie vs. Traditional Publishing”.

Contemporary writer Jess C Scott’s 35-page business/advertising plan, on establishing brand identity. Jess is currently an English/Business senior at Adams State College; this 35-page plan was submitted as the final project for an upper division business module. This plan also shows the opportunities that independent publishing offers, which traditional publishing does not.

The full plan is divided over eight sections — Introduction, Situation Analysis, Objectives, Strategy, Execution, Budgeting, Evaluation, and Conclusion.

* Note (Feb 2011): Check out Business Plan #1 on jessINK [Jess’s indie publishing division ;)].

Book Design by: Jess C Scott

Media Mentions:
Official Press Release
Review by LINDEA
Featured on Publetariat / Business End (publishes valuable content from the web for indie authors and small imprints)
Mark Coker (Smashwords founder), and Publishers Weekly

* This plan references industry professionals such as Nathan Bransford, Mark Coker, Zoe Winters, J. A. Konrath, K. L. Brady, Doug Grad Literary Agency, Scott Waxman, Jeffrey Gitomer, etc.

Praise and Reviews:

“EXCELLENT work on your final project – one of the best I’ve seen…you are an excellent writer and I’ve really enjoyed having you in class. Your final grade on the project is 400/400 = A.”
— Advertising professor’s comments, May 2010

“Had my first YA novel with an agent at Trident Media Group last fall. She sent it to Harper Collins, and Penguin. Positive feedback, but no one bought…when I contacted my agent a couple months ago, she said she’s no longer with the agency…I never heard back. Your brilliant paper is helping me jump over the mental hurdle that is traditional publishing.”
— email from a reader/writer, July 2010

“The exact same thing is happening with film. You’re on the right track!”
Su-An Ng, Designer / Animator / Filmmaker (won the 2nd Place Legacy Award at the 2010 Vancouver Women in Film Festival)


» More Info on Business Plan: Building Brand Identity @ jessINK (2011).



8 thoughts on “Business Plan: Building Brand Identity, by Jess C Scott

  1. I’d love to see your business plan. I can probably have a review done and posted in a few days as well.

    Don’t let the sideburns fool you. I work in the corporate world for my day job and read/write business plans on a daily basis. I look forward to seeing your ideas.

    authormikemurphy (@)


    • No problem and thanks in advance. Sideburns = Elvis (first association!).

      I may go into advertising (copywriting) and/or ESL teaching in future. Not too sure about which way I’m going to go — I’m likely to spend a bit more time building up my product line (since the foundation’s already there).


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