Author Interview, Guy Kawasaki



Author Interview #25, with non-fiction author/former chief evangelist of Apple/co-founder of — Guy Kawasaki!

* * * * *

Hi Guy! Describe yourself in 1-5 words:

Guy empowers people.

Share a short excerpt and blurb of your work (10-100 words):

Here’s a short bio:

Guy is an author, speaker, father, and husband. He established his reputation as a software evangelist for Apple in the 1980s and has been living off this since then.

Here’s a short blurb of Enchantment:

Enchantment: The Art of Changing Hearts, Minds, and Actions is Guy’s tenth book. In it, he explains how to influence what people will do while maintaining the highest standards of ethics.

The book explains when and why enchantment is necessary and then the pillars of enchantment: likability, trustworthiness, and a great cause. If you want to change the world — or even part of the world, this book is for you.

Share an excerpt of your favorite author’s work (10-100 words):

“The end.”

Comment on the writing versus publication process, in your experience:

To quote someone, but I don’t know who, “the only thing worse than writing is not writing.” The publication process is not particularly hard — it’s just frustrating because so much of the (traditional publishing) process is out of one’s control.

What is your definition of “good writing”?

Serial commas, active voice, and the absence of adverbs and adjectives.

Please share your #1 tip for writers:

Write every day. If you wait for the perfect day to write, you will never start and certainly never end.

Your websites/blogs/etc:

Enchantment on Facebook
Guy’s Twitter
Guy’s Website

* * * * *

Much thanks to Mr. Guy Kawasaki for the chat!

Be sure to also check out the Enchantment photo contest, speech video, and EQ web quiz!


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