Great Post on Speaking, Presentation and Media Training Tips by Anthony Mora @TopStoryPR
Originally posted on Effective Public Relations:
Whether you’re doing a TV interview, giving a seminar or making a presentation, it’s important to be prepared. Although from your perspective you might feel your main objective is to inform, in truth your primary goal is to engage with your audience, whether it be an audience of one or (via traditional media or social media) an audience of millions. If you’ve launched a public relations or media relations campaign, you need to be prepared before doing that phone interview or appearing on a TV segment. If you’re speaking at an event, again, you need to do your homework and be ready before stepping up to the microphone. With that in mind, before you start your speech, presentation or interview, study the following:
1) WARM UP. It takes most people at least ten minutes to warm up, but you might not always have that luxury, so practice. Picture that this is you, sitting around after a dinner party telling a great story to good friends. This is the “you” that will make a great interview. Practice with your associates, in the car, at the studio. Just talking and laughing with people, and especially putting others at ease, will do it.
2) IT’S YOUR MESSAGE Imagine reframing the interview in your mind, to where you have invited these people in order to educate, inform, and entertain them. Your job is not to sell, but to communicate and engage. This will add vitality, power, and energy as you deliver your message.